The team is based in Te Whanganui a-tara, Wellington and is led by founder and director Lee McCauley

Lee is supported by a range of associates depending on the project, including:

Nathan Chappell is an experienced behavioural economist who’s held a mix of consulting and public sector roles including designing and analysing trials

Lianne Ahuriri (Ngāti Porou, Te Āti Awa) provides input and insights from a te āo Māori perspective and project support