The team is led by founder and director Lee McCauley

Lee has worked with dozens of organisations in New Zealand and abroad to apply behavioural insights and build their capability.

His published work includes:

A chapter in The Oxford Handbook of Governance and Public Management for Social Policy

A report for the Financial Markets Authority on Kiwisaver switching behaviour at the start of the COVID-19 pandemic

Research for the Ministry of Education on tackling unjustified school absences